Heist: TV Promo Spot
For my motion graphics course during my graduate career, we were tasked with creating a promo under 30 seconds for a made-up television show involving parallax effects, and any motion design we learned in the course prior to assignment. Additionally, only using license-free footage which made the challenge a bit trickier.
I created a promo centered around a show called “Heist” which would follow two childhood friends who are like brothers, that reconnect in their adulthood life and find themselves partaking in heinous acts to help each other survive.
Rationale —
For this project, I wanted to do a promo commercial centered around a crime theme, and eventually came up with a concept for a show I created called “Heist.” in the opening credits, sheets of federal money are moving as if they are being printed with the copy reading “Money is no object.” I used this phrase because the show would be centered around two men who see money as no object and deterrent to how they were going to steal it from multiple institutions.
The second scene comes in as a moving parallax of bullet encasings with copy that reads, “Doing whatever it takes . . . “ which portrays how the two characters in the show will go to whatever lengths to be able to acquire this money, even if it means using violence which in this case would be guns.
The next scene features copy that reads: “. . . isn’t a challenge” with a lightbulb being turned on, which is supposed to emphasize their always-on thought process and ability to plan what they’re going to do, allowing the characters to never run into too many challenges.
The copy then reads “As long as no one . . .” which features a knife with blood in the sink emphasizing that as long as no one gets in the way of these two characters and their plan — then no one, which segways into the next sequence — “or thing gets in the way” which represents the hand pressed against the window. This particular sequence also made me believe this concept could potentially fit a “sci-fi” category if it so chose too as well.
The final sequence features the two main characters with their backs faced away from one another in a moment where they harbor and portray the mentality of the copy that reads: “Get rich or die tryin.” The promo ends with the “Heist” television show title, and the time and day in which it will premiere in addition to the TBS television logo sign, which is the network it would appear on.
As for the music, I used the song “Stop Me” by Christon Gray which inspired a lot of how I was able to design the promo. The song calls on people to stop judging sinners who point fingers while covering up what’s going on in their own lives.
It features a prominent lyric that says: “Lord, if I’m doing it wrong then please stop me.” which I felt encapsulated the emotion of the two characters who will take part in these heinous acts, know they’re wrong, can’t stop, but are looking to . . . eventually.
Styleframes —
